Free, and yours to run

Your Executive Content Roadmap.

Tell us who is on your leadership team and we will read your business, read them, and write the plan. The same document we build for a new client in their first week, free, whether you ever speak to us or not.

  • Which of your leaders should be posting, and which ones should sit this one out
  • Your first four months of themes, with the actual post angles under each one
  • What each leader talks about, so it never reads like one person wrote the lot
  • Who to connect with every month, how many, and what the first message says
  • How one hour in front of a camera turns into a month of posts and clips
  • Written around the software you implement and the people you sell it to, not general advice

Written for the leadership teams of software implementation partners. If that is you, you are in the right place. Every step in it works whether you hire us or not.

1About you
2Your company

If it fits, the service is $6,000 a month for two leaders. How does that sit?

3Your leaders

LinkedIn links work best, but names or any public profile are fine too. Two is enough, and we read every one you give us.

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1You send the links

Your website and the LinkedIn profiles of the people you would put forward. Two minutes.

2We read everything

Your site, your market, what your leaders already post, and how firms like yours get chosen.

3You get the roadmap

By email, within a couple of working days. No call required, no sequence, no chasing.

What you get in your roadmap.

Ten pieces, each one written for your firm. Here is every one of them.

The leadership trifecta

Three leaders. One clear voice each.

The same themes, in the same weeks, each from their own seat. Your buyer hears one story from three directions, which is what a firm that knows what it stands for sounds like.

Founder or CEO
Sets the direction
1 hr / month
Sales lead
Knows what buyers ask
1 hr / month
Delivery lead
Proves you can do the work
1 hr / month
Each one records an hour. Everything below comes out of those hours, and it is all in service of one goal: message market fit on LinkedIn.
Your outreach plan
  • Your buyer list. The exact companies and titles worth your time, built in Sales Navigator.
  • Connection requests. How many each leader sends a week, and the order to work the list in.
  • The message sequence. What the first message says, what follows it, and when to stop.
  • The lead magnet. The free thing worth replying to, and how to build one from what you already know.
  • Follow up. Who on your side owns a reply, handled by a person rather than a tool.
Your content plan
  • Your themes. The four subjects your leaders own, and who takes which.
  • The recording session. How to run the hour on Riverside or similar, and the questions to ask.
  • One hour into a month. How a transcript becomes posts, clips and a long form video.
  • Where it all lives. How to store and plan content so nothing gets written twice.
  • The tools. What to use for scheduling, for connection requests and messages, and what to steer clear of.

All of it written for your firm and your market, not a template. It works whether you hire us or not.

4Mviews in 18 months for Navigator Business Solutions, an SAP implementation partner
3,389 → 778Kthat account's monthly views, month 1 to month 13
2 yearsTravelers Corporate Housing stayed, past 2M views

The same system this roadmap hands you. Every screenshot is here.